Just a little examination on Apple:
Apple is everywhere!!!!
Apple just released the iPad this past weekend, and sales are suprisingly booming! I personally think the iPad is a little ridiculous, and pointless, but two of my friends bought it when it came out, and they love it! They said it’s something mainly for fun and entertainment (a way to read books and the wallstreet journal which carrying a laptop on your lap in bed, and an awesome way to search the internet). However, my friend spent 900$ total for the apps and accessories it came with. Isn’t that a little much? Well people including myself trust the products because of the fast, stylish, easy to use computers, and of course the infamous iPHONE and services! Since the early 90’s, Macintosh has done a complete turnaround in brightening and livening their marketing strategies! Their products are selling like hotcakes. It’s incredible.
People talk about the technology, but Apple is a marketing company that has everything to do with branding. The current CEO, Steve Jobs, spent $100 million marketing the iMac, which was a run-away hit. Apple continues to spend lots of money on high-profile ads like the “Switch campaign,” and it shows.
Even knowing this, I absolutely love my MacBook Pro and my iPhone, and I will continue to shop the the Apple store, and be interested in the products they have to offer :)